Wendy’s and Dr. Pepper “In Like With You” Sweepstakes
Quick Hit Results
Entries
surpassed goal
Thousands
of likes on each post
Opportunity
Wendy’s wanted to increase consumer engagement on their Facebook page.
Approach
- Co-promotion with Dr. Pepper. One sweepstakes post per week for four weeks. Like the post for entry into a drawing.
- Developed a customized travel and merchandise Grand Prize plus 25, $5 gift cards as secondary prizes each week.
- Created four distinct entry periods to allow us to stay under $5,000 ARV each week under the umbrella of the overall promotion.
- Handled rules development and prize fulfillment.
Results
- Entries surpassed goal.
- Each post received hundreds of thousands of likes.