Wendy’s and Dr. Pepper “In Like With You” Sweepstakes
Quick Hit Results
of likes on each post
- Wendy’s wanted to increase consumer engagement on their Facebook page.
- Co-promotion with Dr. Pepper. One sweepstakes post per week for four weeks. Like the post for entry into a drawing.
- Developed a customized travel and merchandise Grand Prize plus 25, $5 gift cards as secondary prizes each week.
- Created four distinct entry periods to allow us to stay under $5,000 ARV each week under the umbrella of the overall promotion.
- Handled rules development and prize fulfillment.
- Entries surpassed goal.
- Each post received hundreds of thousands of likes.