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Co-promotion case study with Dr. Pepper and Wendy's

Wendy’s and Dr. Pepper “In Like With You” Sweepstakes

Quick Hit Results


surpassed goal


of likes on each post


  • annual event production case studyWendy’s wanted to increase consumer engagement on their Facebook page.


  • Co-promotion with Dr. Pepper. One sweepstakes post per week for four weeks. Like the post for entry into a drawing.
  • Developed a customized travel and merchandise Grand Prize plus 25, $5 gift cards as secondary prizes each week.
  • Created four distinct entry periods to allow us to stay under $5,000 ARV each week under the umbrella of the overall promotion.
  • Handled rules development and prize fulfillment.


  • Entries surpassed goal.
  • Each post received hundreds of thousands of likes.