The Walking Dead Escape
Quick Hit Results
Two years in a row
voted “#1 To Do Experience” at Comic-Con
Hardcore fans
were able to experience The Walking Dead world in their own character and with their own outcome
Positive feedback
from hard-to-impress Comic-Con media
Opportunity
- Design an immersive experience and storyline for the hit property The Walking Dead.
- Provide Walking Dead fans with full-sensory, realistic interaction with Walkers by crawling, running and climbing through obstacles.
Approach
- Partnered with the creator’s creative team and an obstacle course producer.
- Managed ticketing and event operations.
- Directed characters’ makeup, course props and venue decor.
- Coordinated hundreds of Walkers, volunteers and event staff.
Results
- Two years in a row, voted “#1 To-Do Experience” at San Diego’s Comic-Con.
- Hardcore fans were able to experience The Walking Dead world in their own character and with their own outcome.
- Positive feedback from hard-to-impress Comic-Con media.