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Smithfield’s Guinness World Record

Quick Hit Results

336

336 happy and engaged participants took part in the World Record event

47.5 M

PR impressions

146

national and local media placements


Opportunity

  • Event management case studySmithfield wanted to celebrate National Barbecue Month & the launch of its Get Grilling America campaign with a unique PR event.

Approach

  • Develop a Guinness World Record for the Largest Grilling Lesson.
  • Evenergy managed overall production and planning of the event.
  • Followed Guinness’ guidelines to ensure compliance.
  • Secured site outside Arrowhead Stadium during the Chief’s NFL Draft Party.
  • Incentivized participants with grills, accessories and free food and beverages.

Results

  • Achieved the World Record with 336 happy and engaged participants.
  • 47.5 Million PR impressions and 146 national and local media placements.
  • Integrated Smithfield’s partners — Chiefs, Weber, Kingsford and Grizzly.