Smithfield’s Breakfast Sandwich Product Launch
Quick Hit Results
Tens of thousands
of sandwiches sampled in two separate three-week campaigns
each running three weeks with PR/Media impressions and placements exceeding goals
- Smithfield wanted consumer engagement support for their breakfast sandwich product launch campaign.
- Evenergy developed and executed a plan to route a custom food truck to engage consumers at relevant events and high-traffic locations in key markets.
- Retrofitted a food truck with custom vehicle branding.
- Worked with Smithfield Executive Chef to develop a high-volume, high-quality cooking process.
- Managed and trained staff to communicate key messaging to consumers.
- Acted as onsite PR liaison for local media.
- Tens of thousands of sandwiches sampled in two separate three-week campaigns.
- PR/Media impressions and placements exceeded goals.
- Drove consumers to retail via a coupon handed out with sandwiches, and redemption levels exceeded client’s goal.