MULTIVAC 30-Year Anniversary
Quick Hit Results
Met attendance goal
Key stakeholders and targeted clients participated
Positive feedback post-event
MULTIVAC president and staff noted event quality and originality
Opportunity
- MULTIVAC
, a worldwide leader of packaged solutions, wanted to celebrate its thirtieth anniversary with a unique event that would appeal to its associates, executives, clients and industry leaders.
Approach
- Developed, planned and produced a four-day, German-themed celebration with associate activities, keynote speakers, tours, technology demos and a VIP
experience at a KC Chiefs game. - Secured food industry leader Dr. John Stanton and former quarterback star and current ESPN analyst Ron Jaworski as marquee name keynotes.
Results
- Exceeded attendance expectations among key stakeholders, targeted clients and staff and their families.
- President of MULTIVAC Global commented that this was the best company event he ever attended.