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Farmland’s Consumer Experience

Quick Hit Results

Thousands

of bacon strips sampled

Thousands

of new consumers welcomed into Farmland’s loyalty program

Thousands

of consumers walked away with a seedling pot to grow flowers and plants to support the American Farmland Trust


Opportunity

  • annual event production case studyFarmland refined its brand positioning and tasked Evenergy with a redesign of its consumer experience.

Approach

  • Immersed ourselves into the new brand positioning with Farmland’s brand team to develop story flow with key touchpoints and experiences.
  • Focused on design elements that evoked the farm and farmers market.
  • Gave away items designed to showcase Farmland’s support of protecting farmland throughout the USA.

Results

  • Thousands of bacon strips sampled and thousands of new consumers welcomed into Farmland’s loyalty program.
  • Thousands of consumers walked away with a seedling pot to grow flowers and plants to support the American Farmland Trust.