Farmland’s Consumer Experience
Quick Hit Results
Thousands
of bacon strips sampled
Thousands
of new consumers welcomed into Farmland’s loyalty program
Thousands
of consumers walked away with a seedling pot to grow flowers and plants to support the American Farmland Trust
Opportunity
Farmland refined its brand positioning and tasked Evenergy with a redesign of its consumer experience.
Approach
- Immersed ourselves into the new brand positioning with Farmland’s brand team to develop story flow with key touchpoints and experiences.
- Focused on design elements that evoked the farm and farmers market.
- Gave away items designed to showcase Farmland’s support of protecting farmland throughout the USA.
Results
- Thousands of bacon strips sampled and thousands of new consumers welcomed into Farmland’s loyalty program.
- Thousands of consumers walked away with a seedling pot to grow flowers and plants to support the American Farmland Trust.