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Farmland’s Bacon Day at the K

Quick Hit Results

Thousands of

bacon strips sampled


Farmland-logoed Salvador Perez bobbleheads distributed

Thousands of

fans immersed in Farmland Brand

annual event production case studyOpportunity

  • Evenergy was tasked to lead negotiations for a multi-year, integrated sponsorship and make a sponsored game come alive for fans in-stadium and across media channels.


  • Enhanced fan experience with Farmland brand and products.
  • Bacon sampling at all gates.
  • Bacon “K” and Let’s Go Royals signs for fans.
  • Bacon-themed recipes at concessions.
  • 20,000 Farmland-logoed Salvy Perez bobbleheads.
  • Integrated Royals alum Mike Sweeney as brand spokesman.


  • Thousands of bacon strips sampled.
  • Fans immersed in Farmland brand.
  • Surpassed PR and social-sharing goals.