Castrol Big Honkin’ Truck Makeover
Quick Hit Results
exceeded Castrol’s goals
Half of prize costs
were offset by partners
- Castrol Tection Extra oil launched in the competitive commercial trucking market and needed a promotion to maximize the campaign.
- Break through competitors’ larger presence using a unique contest.
- Created the Big Honkin’ Truck Makeover Contest – $50,000 prize to renovate winner’s truck.
- Announced the winner at the Mid-America Trucking Show in Louisville, KY.
- Sold in partner acquisition program to offset promotion costs.
- Created media opportunities by partnering with Chrome Shop Mafia of Trick My Truck fame.
- Supported by a national, integrated media campaign with online and POS entry.
- Entry numbers exceeded Castrol’s goals.
- Half of prize costs were offset by partners.