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Smithfield’s “Hog Wild Throwdown”

Quick Hit Results

4,000

fan sign-ups for Smithfield's database

4,000

rib samples provided

350 million +

impressions made with BBQ influencers

 

Summary

Evenergy created the concept and produced a consumer engagement experience for Smithfield Fresh Pork at the Hog Wild Throwdown finals, a national consumer barbecue competition at the largest barbecue event in the world: The American Royal. Evenergy led the onsite execution and developed a show-like experience to focus on positioning the Smithfield brand as the go-to pork provider for both competitive pitmasters and backyard barbecuers.

The Past Champions Party and Showcase Stage brought together the Who’s Who in barbecue for a festive reception and a showcase stage with cooking stations complete with LED screens.

Approach

  • Sampled ribs to all attendees who completed Smithfield’s iPad survey
  • Competed in three rounds of Hog Wild Throwdown on stage
  • Developed a photo experience using American Royal Grand Champion replica crown, cape and fun accessories.
  • Attracted audiences with an American Royal Hall of Fame and Past Champions exhibit