Smithfield’s “Hog Wild Throwdown”
Quick Hit Results
fan sign-ups for Smithfield's database
rib samples provided
impressions made with BBQ influencers
Evenergy created the concept and produced a consumer engagement experience for Smithfield Fresh Pork at the Hog Wild Throwdown finals, a national consumer barbecue competition at the largest barbecue event in the world: The American Royal. Evenergy led the onsite execution and developed a show-like experience to focus on positioning the Smithfield brand as the go-to pork provider for both competitive pitmasters and backyard barbecuers.
The Past Champions Party and Showcase Stage brought together the Who’s Who in barbecue for a festive reception and a showcase stage with cooking stations complete with LED screens.
- Sampled ribs to all attendees who completed Smithfield’s iPad survey
- Competed in three rounds of Hog Wild Throwdown on stage
- Developed a photo experience using American Royal Grand Champion replica crown, cape and fun accessories.
- Attracted audiences with an American Royal Hall of Fame and Past Champions exhibit