Smithfield’s Get Grilling America
Quick Hit Results
consumers added to Smithfield’s loyalty program
of Smithfield Fresh Pork ribs sampled
500+ BBQ Pitmasters
committed to cook exclusively with Smithfield Fresh Pork on the competition barbecue circuit
- Smithfield wanted to strengthen relationships with competition pitmasters and distributors and to engage consumers at festivals.
- Evenergy developed and managed a national tour to showcase a Smithfield experience.
- Evaluated and negotiated event sponsorships at festivals across the country in distributor home markets.
- Showcased celebrity pitmasters who shared tips and Smithfield’s ribs with event attendees.
- Partnered with Kingsford, Anheuser-Busch, Tabasco, National Pork Board, Weber and Gallo.
- Brought Smithfield to distributor offices with employee luncheons and tastings.
- Captured attendee information for future marketing efforts via Smithfield’s loyalty program.
- Sampled thousands of ribs across the country and drove consumers to stores.
- Built competitive pitmasters into consumer influencers and strengthened Smithfield’s status as the #1 pork in BBQ.
- Stronger relationships with grocers and other distributors.