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Farmland – Bacon Day at the K

Quick Hit Results

Thousands of

bacon strips sampled

20,000

Farmland-logoed Salvador Perez bobbleheads distributed

Thousands of

Fans immersed in Farmland Brand

 

Summary

Evenergy assisted Farmland in the negotiations of the renewed Royals annual sponsorship including a sponsored, home game featured event. Evenergy was tasked with making the game come alive for fans in the stadium and across media channels.

Approach

  • Enhanced the fan experience to reinforce Farmland’s product and brand attributes
  • Sampled bacon at all gates
  • Distributed Bacon “K” and “Let’s Go Royals” signs to fans as they entered
  • Handed out bacon-themed recipes at concessions
  • Spotlighted Royals alum Mike Sweeney as Farmland spokesman