Farmland’s Bacon Day at the K
Quick Hit Results
bacon strips sampled
Farmland-logoed Salvador Perez bobbleheads distributed
fans immersed in Farmland Brand
- Evenergy was tasked to lead negotiations for a multi-year, integrated sponsorship and make a sponsored game come alive for fans in-stadium and across media channels.
- Enhanced fan experience with Farmland brand and products.
- Bacon sampling at all gates.
- Bacon “K” and Let’s Go Royals signs for fans.
- Bacon-themed recipes at concessions.
- 20,000 Farmland-logoed Salvy Perez bobbleheads.
- Integrated Royals alum Mike Sweeney as brand spokesman.
- Thousands of bacon strips sampled.
- Fans immersed in Farmland brand.
- Surpassed PR and social-sharing goals.